Wempe Jewelers is proud to announce that we have a new watch in town – and this one has some interesting elements. The new timepiece is the result of a partnership between the international Vienna art trading company, Lichterloh, and New York watch designer, Fredi Brodmann. The Normalzeit Vienna Cube Clock wristwatch is an interpretation of a Vienna landmark — the Cube Clock — a public chronometer that has been the inspiration for urban furniture and other designs thanks to its iconic octagonal shape.
The wristwatch — like the clock — features a dial with dots and deltoids for the minutes and hour markers. The wristwatch recalls the Normalzeit Vienna Cube Clock of 1907 – the first of its kind. The clock became an institution in the city, with newer versions installed regularly. Unfortunately, in 2007, the city of Vienna replaced all of the Cube Clocks with new ones. Licterloh purchased the older clocks and all design rights, and in 2011 introduced a new line of furniture, clocks and now watches inspired by the 100-year-old clock. Vienna-born and living in New York, graphic designer Fredi Brodmann was instrumental in transitioning the clock to its current wristwatch format.
The octagonal watches feature white dials, with easy to read black markers and hands. Versions include one on a silicone strap, a red leather strap or on a stainless steel Milanese mesh bracelet. The stainless steel watches house automatic Seiko movements with 41 hours of power reserve and sapphire crystals. They are water resistant to 50 meters and feature full-glow dials. Just 1,907 watches are being produced and each is numbered. They retail from $500 to $695 depending on the version.
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