Each Rolex watch is crafted with a particular ethos and spirit in mind, whether it be the spirit of freedom, exploration or design. Take Michael Bublé, for example. The world-renowned swing musician wears his Oyster Perpetual DateJust II with pride. This particular watch is described by Rolex as the ultimate reference chosen by those who believe in timeless elegance. It goes without saying that Michael Bublé’s music can be easily described as ‘timeless elegance’.
Plácido Domingo, one of the world’s most famous opera singers and a third of the Three Tenors, has carried out over 3,500 performances in his career, and shows no sign of stopping any time soon. His choice of Rolex, the Oyster Perpetual Day-Date, is a luxurious watch which is designed to endure and shine throughout the ages – just like Plácido himself.
It is not just the entertainment industry which can be summed up by a quality Rolex watch. Some of the world’s greatest innovators are summed up in the spirit of a Rolex. In 1947, breaking the sound barrier in an aeroplane was a completely unknown possibility. Could a human being even survive traveling at that speed? One man, Chuck Yeager, decided to find out. Taking off in his X-1 aeroplane, he reached the mythical speed of Mach 1, the speed of sound, creating the first-ever man-made sonic boom. Fifty years later, he did it again. The Oyster Perpetual GMT-Master II was thus created as the choice of serious travelers and flying professionals, its rotatable 24-hour graduated bezel allowing travelers to read three different time zones.
In terms of sporting achievements, few come close to Roger Federer, the undisputed master of the tennis court. Revered by most as the greatest tennis player of all time, Federer is a serial collector of Grand Slam titles and has inspired a generation. The Rolex Datejust, which was first introduced in 1945, was the first watch to offer a date display through an open aperture. The magnifying Cyclops eye was later added and recognised as a symbol of Rolex innovation. As the watch which signifies those who go one step further and inspire the rest of the world, it is perfectly matched as an allegory for Federer’s extraordinary career.
Similarly, Luke Donald, the world’s number-one golfer made history as the first player ever to top the money lists in Europe and America. For him, the Day-Date symbolises the very essence of luxury and perfection, displaying not just the time and date but the day as well. The Day-Date is the most prestigious classic Oyster, and is made from either gold or platinum – the world’s two most precious metals – symbolising the class and perfection with which it has come to be associated.
It need not be only the elite who can express their achievements through a classic Rolex. We are all, in our own ways, innovators. We are all achievers. We are all powerful. Your Rolex can convey those messages in its own unique way, allowing you to enjoy the class of a very special product indeed.
The spirit of a Rolex is both individual and all-compassing. To feel that your watch can symbolise such powerful spirits as perfection, accomplishment and class is something really rather special. Your Rolex can mean something to you. It can highlight a particular ethos, feeling or value which you hold dear and can be an incredibly personal reminder of your values and achievements. Whether you choose to convey class, power, perfection or innovation, you can be quite sure that your Rolex watch will add the finishing touch to that most amazing of things – you.
Rolex Datejust
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